Zoomers Physiotherapy & Health Solutions
Written by the Symplicity team
Maritime Resilience is a series of stories on how local organizations are adapting to COVID-19.
March 2020 was shaping up to be the best month on record for Laura Lundquist’s clinic Zoomers Physiotherapy and Health Solutions. The clinic focuses on helping its clients be more healthy and active as they age. With a team of seven, the business was growing steadily before the hard hit of COVID-19 brought it to a screeching halt.
By the second half of March, the Halifax clinic was forced to suspend all services. Revenue streams went to $0 overnight. All seven employees were laid off.
Many would think it was impossible to practice physiotherapy in a climate of physical distancing, but Zoomers had been innovative from the start.
The clinic had been providing some virtual care through Telehealth, which allowed patients to consult with a physiotherapist when they couldn’t make it to the clinic. Fortunately, the familiar concept of interacting online made the transition a little smoother for both clinic staff and clients.
“I think having that mindset [of contingency planning] and being aware of what was happening abroad helped me adapt quickly in the COVID-19 pandemic.”
Armed with a plan and drive to carry on, Zoomers embraced Telehealth services full time to continue caring for clients during the pandemic. The team communicated clearly and regularly to ensure clients understand the plan and how to access the system. Client uptake of the service exceeded Lundquist’s expectations.
After three weeks, Lundquist was able to hire back two employees. The next challenge was to balance the new care system with administering the business remotely from home. Meetings became essential.
“As we faced the prospect of not seeing each other for a long period, I was worried about people feeling disengaged. We started the process of a regular weekly “huddle” online through a Zoom meeting. It has been a great way to stay connected and keep the team informed. Even as we move out of the COVID situation, we will continue with this regular touchpoint to keep all team members engaged with Zoomers and each other.”
Today, Zoomers is ready and able to help clients manage new and existing injuries using virtual physiotherapy. The clinic will also offer interactive online fitness classes, with close supervision to ensure safety and effectiveness. The innovation and perseverance of the Zoomers team has overcome physical distancing in an otherwise very physical industry. The clinic’s motto rings true as they continue to enable clients to Live the life they love.