We believe in a better way of doing business – with purpose

by | May 10, 2019

Corporate responsibility is often a series of fleeting gestures – a donation here or an initiative there. With most of the world’s capital is in private hands, business must first decide to act as a force for good. Until then, there is little that can be done to reshape the engine that drives our world.

Symplicity Designs was founded on the ideal that a company could make positive social change, cause minimal disruption to the environment, and also turn a profit.

We exist to make the world a better place, one organization at a time.

B Corps, or Benefit Corporations, are certified companies who believe in moving the corporate world from maximizing results for the individual shareholder to maximizing results for everyone.

This certification is granted by B Lab, a non-profit founded in 2006 seeking to “harness the power of business to solve social and environmental problems.” B Corp companies are expected to manage to a triple bottom line, striving for consistent and measurable improvement socially, environmentally, and financially.

The list of B Corps include global leaders who use their resources to bring attention to important issues around the word.

The ice cream manufacturer Ben and Jerry’s, for example, has released an “Endangered Pints List”, showcasing which of their famous flavours are at risk of being eradicated due to climate change.

Yvon Chouinard, Patagonia founder and grandfather of the socially conscious movement, put it simply: “Every time we’ve elected to do the right thing, even when it costs twice as much to do it that way, it’s turned out to be more profitable.”

In order to help organizations improve, innovate, and grow, we teach them to work faster, better, and with less resources. We have a responsibility not only to ourselves, but to them, and we pursued B Corp certification because we believe that their critical set of measures will guide us on our journey to improve the world a bit more through every business we work with.

The mindset the movement seeks to cultivate is one of healthy competition between businesses not to be the best in the world, but to be best for the world.

A minimum certification score of 80 required to become a B Corp. Symplicity Designs scored 112.5.

This is one of the highest B Corp scores in Atlantic Canada, but we want to be among the highest-scoring B Corps in the world. This is not a vanity metric, but more of a reminder that will encourage us to strive ever higher, and to turn the ideals upon which we were founded into reality.

Businesses publicize their B Corp score so different organizations in the community can ask how they achieved it, collaborate on best sustainability practices, and make the greatest contribution to bettering the world.

At Symplicity, we live and teach continuous improvement.  That is our purpose.


Are you interested in our B Corp journey?  We would be happy to chat about it.


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