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Our Thoughts

Resources, announcements, & Maritime Resilience
Maritime Resilience: This is Marketing

Maritime Resilience: This is Marketing

When COVID-19 hit Nova Scotia, This is Marketing was forced to adapt quickly to new working conditions. Instead of throwing a party to celebrate its five-year anniversary, the firm used its budget to launch a guerilla campaign celebrating frontline retail workers. That's Maritime Resilience.

Maritime Resilience Bailly Fragrance

Maritime Resilience Bailly Fragrance

For Ariel Gough and Edwina Govindsamy, making fragrances is a chance to connect with and improve the lives of women. Using lockdown to improve and expand, the pair are making local connections and making a difference.