Written by the Symplicity team
Maritime Resilience is a series of stories on how local organizations are adapting to COVID-19.
COVID-19 lockdown prompts Bailly founders to look at new opportunities
But they realized they could do even more. Fifteen percent of every sale from the Bailly Girl Power collection of perfume oils benefits the Just Like My Child Foundation’s Girl Power Project which provides supports and programs to help girls in Central Uganda stay in school. They also run leadership programs for youth in Nova Scotia.
“We were able to mitigate the impact of COVID-19 since orders have continued to come through our website and we mostly use social media and digital to market our scents. However, we are heartbroken for businesses who have suffered devastating losses.”
Gough said the shutdown gave them much-needed time to focus on the next phase of their business. The team is spending time researching to develop a new collection. They are also looking at partnering with a manufacturer based in Atlantic Canada.